My c••l friend Sarah Ignacio (see picture), who is currently working on her Masters of Biblical Counseling at Dallas Theological Seminary, the sister of Jonathan Ignacio (The Crimson Window) pointed me to iamsecond.com.  At first I was just intrigued, but then I watched Brian Welch’s talk.  

Unbelievable.  Powerful.  Real.  Creative.  Genius.  In a word … Quality.   

One of the most basic ways to proclaim the gospel and engage the culture is to simply use the methods of cultural communication common in that culture.  I get so sick of hearing that the church doesn’t need to market the gospel, or doesn’t need to have clever marketing strategies for the sake of the gospel.  It’s a dangerous confusion of serious proportions to speak that way.  It’s tantamount to saying that the church doesn’t need to use the common cultural avenues of communication for the sake of the gospel.  In the North American culture, multi-media dominates the attention of the people.  It is the air we breathe.  If we don’t engage it for the sake of the gospel, we either are embarrassingly out of touch or don’t care.

Spread the word.

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