T h e o • p h i l o g u e

Home » 2009 » January

Monthly Archives: January 2009

:::: Is Mark Driscoll Trying to Be Cool? :::: Media Propaganda

It’s disturbing to me how Mark is just a normal guy, but because he’s a preacher and therefore defies expectations of what a preacher should look like or sound like, he gets accused of TRYING to be cool (see recent video).  The reporter shouldn’t have assumed that Mark is trying to be cool just because he’s expected to dress or preach according to a stereotype that he doesn’t fit.  It always irks me when people read too much into the way a person dresses, as if they have some agenda to look cool just because they’re expected to dress more traditionally.  We live in the 21st century, and the clothes Mark wears are as normal or more normal than suites and ties for people 50 and under.  It’s just normal, but preachers aren’t expected to be normal, but to fit a stereotype.  

The media needs a taste of Mark Driscoll.  He should be representing Christianity on CNN along with Al Mohler.  Now that he’s getting a little press, hopefully they will call him up the next time they are looking for a token evangelical to weigh in a conservative voice on culturally taboo issues.


–_-_-___:: A R I S T O T L E :: :: :: Quotations

He who is unable to live in society, or who has no need because he is sufficient for himself, must be either a beast or a god.”

—Aristotle, Politics 

Suppose, then, that all men were sick or deranged, save one or two of them who were healthy and of right mind. It would then be the latter two who would be thought to be sick and deranged and the former not!”

—Aristotle, Metaphysics

First Ever U R B A N G L O R Y Event in Louisville, KY ::: Dr. John H. Armstrong 3D Event

U R B A N G L O R Y and ACT 3 are hosting the first ever 3D event, Dinner, Discourse, and Dialogue in Louisville, KY  from 6:00-8:30pm on January 30th @ Walnut Street Baptist Church.





Dinner, Discourse, and Dialogue

John H. Armstrong 


In Christ We Are Divided: How Sectarian Ideology Destroys the Unity of the Church
hosted by ACT 3 and U R B A N G L O R Y


About John H. Armstrong 

John. H. Armstrong’s forthcoming book Your Church is Too Small  sets the stage for a new discussion among Christians about the possibility of all gospel believing churches being more united in their witness and mission for the sake of the gospel. Come hear him speak about the sectarian ideology that prevents Christians from having a more united witness and common mission for the sake of the Christian gospel. 

Former pastor and church planter, well known Christian author, conference speaker, and graduate professor at Wheaton College Gradate School, John H. Armstrong is now founder and president of ACT 3, a ministry for the advancement of the Christian Tradition in the third millennium. 

Event Details 

We will be meeting in the college room (4th Floor) of the Sanctuary Building.  There will be a $5 cover charge for food, desert, and coffee.

Please RSVP to brcochran@urbanglory.org.  If you have any questions e-mail brcochran@urbanglory.org or call 502.727.0995.  

The Psychology Behind Economic Decisions

The Psychology Behind Economic Decisions

::::::::::::::HT: TED Talks

**When Experiences Become Free Advertisements

1. When Experiences Become Free Advertisements :: Aaron Skinner shows how churches don’t necessarily need millions of dollars to compete with secular messages. 

2. What Is Marketing? :: Aaron Skinner argues that marketing strategies can never take the place of gospel community, and without authentic Christian living all marketing strategies will fail.


::__::__::__::__HT: U R B A N G L O R Y

A R I S T O T L E ::: Snapshot at His Life

:: A R I S T O T L E  ::

A Life That Changed the World

______________384 – 322 B.C.______________

:: :: :: :: :: :: :: :: :: :: :: :: :: :: :: :: :: :: :: :: :: ::

The following chart I have made based on the chapter, “A Life that Changed the World,” in On Aristotle by Garret Thomson and Marshall Missner (Belmont, CA: Wadsworth, 2000), 5-8.

:: :: :: :: :: :: :: :: :: :: :: :: :: :: :: :: :: :: :: :: :: ::





384 B.C.

Aristotle is born.


347 B.C.

Plato dies and his nephew Speusippus becomes head of the Academy, so Aristotle leaves Athens and begins independent exploration, first in Assos where he founded an academy, second on the island of Lesbos 7 miles south of Assos.


343 B.C.

Aristotle is invited by Philip of Macedonia to tutor his son Alexander the Great at 14 years old.  Aristotle accepts and tutors for 7 years until Alexander became King in 336 B.C.


334 B.C.

Aristotle returns to Athens to start his own school, the Lyceum, in a grove in  the north of Athens that was said to be a spot frequented by Socrates.  Here  Aristotle would produce most of his mature and well known works, build a  team of researches in almost every field of science, collect hundreds of  manuscripts, maps, natural objects, specimens, etc., effectually creating the one  of the first libraries and museums. 


321 B.C.

 Alexander the Great dies and Athens targets Aristotle as the city becomes a  center for strong anti-Macedonian sentiments.  Aristotle voluntary leaves “in  order that the Athenians might not commit a second crime against Philosophy”  (i.e. repeat the fate of Socrates).  He leaves Theophrastus in charge of the  Lyceum. 


322 B.C.

 Aristotle dies leaving a will that he be buried next to his wife Pythias.



::__:: Climbing Skyscrapers With Bare Hands ::__::

Spiderman Climbs Jakarta High-Rise

Not Just Faith in Anything; Content Matters :::::

motivational noob

::: Marketing a Metanarrative :::_::: written version

Here’s the written version of my latest •audiopost•.


The following are my afterthoughts after listening to an 11 minute  U R B A N G L O R Y  podcast entitled Marketing a Metanarrative.

Is marketing merely about selling a product?  Well … not when marketing has come to the place of getting people to associate ideas, beliefs, messages, and metanarratives with their product.  This is when the power of marketing goes beyond merely selling products to shaping the worldview of its target audience.  

Most marketing techniques do this even if their message is not explicit.  For example, how many times have you seen a Budweiser commercial where people were bored, depressed, unattractive, etc.?  Never.  What Budweiser would love for their target audience to do is associate happiness and attractiveness with their product.  

But marketing doesn’t stop with this kind of association tactic.  Marketing media often attempts to give much more in depth interpretations of life, values, and the world.  Sometimes it’s explicit, sometimes it’s subtle enough that you don’t realize your being asked to believe something like, “World peace exists,” or “Your life is incomplete without our product,” or “Sex before marriage is OK, but you better wear a rubber,” or “Being yourself is more important than anything else,” etc. 

These kinds of messages are commonly communicated in highly sophisticated ways without some sort of explicit declaration.  This means marketing strategies, branding, and really all forms of media, can are are being used to promote points of view, messages, and values that are capable of shaping ones worldview.  

In light of this, contra the recent article in Christianity Today by Tyler Wigg-Stevenson, “Jesus is Not a Brand,” marketing strategies do not turn Jesus into a product or idol.  Rather, marketing the gospel (i.e. Jesus) is simply a way of translating the gospel into the language of marketing in order to communicate a worldview, values, stories, messages, etc.  We should never disengage these venues as Christians out of fear, ignorance, a fundamentalist mentality, legalism, etc.  Rather, we should fully engage this cultural language for the sake of the gospel.  

If you don’t like the way Jesus is being “Branded” in the media, critizising the enterprise of “Branding Jesus” is not the answer, providing alternative media that better communicates the gospel and engages the culture is.   

____–__–__HT: U R B A N G L O R Y

:: Marketing a Metanarrative :: •audiopost•

Ok … so I did another •audiopost• so you can listen to my post while doing laundry, getting dressed, cleaning your room, doing the dishes, driving to work, or lying down.

In this post, I argue (contrary to Tyler Wigg-Stevenson) that Christians should use marketing media to advance the message of the gospel.  You can listen by clicking on the link above or below, or by clicking on the •audiopost• page

UPDATE: There’s been some difficulty for some with the mp3 file … I think I’ve fixed it, but if you still have trouble, the sure way is to run your mouse over the entry on the audiopost page, then click on the play button that appears in the popup. 

::__::___::___HT: Theo•philogue •Audiopost• 

%d bloggers like this: